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Expression of Desire 2015 

Julie Rees

Expression of Desire: I Don't Feel a Spark

Neon, hyper-glass, and acrylic

15 x 100 cm

2015

Julie Rees

Expression of Desire: You are Addictive

Neon, hyper-glass, and acrylic

15 x 100 cm

2015

In Expression of Desire (2015), two wall-mounted neon phrases, “I don’t feel a spark” in icy blue, “You are addictive” in hot pink are taken directly from actual dating app exchanges, these stark declarations—a rejection and one of obsession—capture the emotional whiplash of digital romance. The artist appropriates the visual language of commercial signage, which is traditionally used to stoke consumer desire, to illuminate the commodification of human connection instead. The high-gloss surfaces and seductive glow mirror online dating apps’ promise of instant gratification, while the juxtaposed messages reveal the brutal efficiency with which we now express our most intimate feelings. What emerges is a sharp critique of how technology has transformed desire into something that can be swiped, measured, and discarded with clinical precision.

Our App Crashed

5 - 15 January 2015

 

White Box Gallery

226 Grey Street

South Bank Queensland Australia

 

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